The Inspiration for Masters Series



The Voices & Visions concept was inspired by the Container Corporation of America’s Great Ideas series.


Launched as an ad campaign in the 1950s, the Container Corporation paired quotes and graphic design,

and published the images once a month.  Quickly, the campaign moved away from advertising and started 

to become an art phenomenon. 


See examples of the CCA posters.


A collector and appreciator of Great Ideas, Harold Grinspoon, the founder of the Harold Grinspoon Foundation, decided to use this model as the inspiration for a new and dynamic vision to engage the

Jewish people in conversations regarding their own identity.  


And so the Voices & Visions Masters Series was born.